Since 2014, Sustainable Brand Index awards a jury price called Venture of the Year – honouring an outstanding initiative within sustainable branding and communications. Now nominations for «Årets Bidrag 2021» are open.
The purpose of this award is to highlight an initiative that is creating a positive impact for people, society or the environment and that can be seen as an example or inspiration for other actors on the market. The award is part of Sustainable Brand Index, Europe’s largest independent brand study focused on sustainability. The jury price is currently awarded on a yearly basis in Sweden (Årets Insats, since 2014), Norway (Årets Bidrag, since 2020) and The Netherlands (Initiatief van het Jaar, since 2020).
Nominations are open to the public and a yearly appointed jury dedicates themselves to the challenging task of assessing each nomination. The jury consists of experts within the industry, working with sustainability, branding and/or communication on a daily basis. Nominations are open December 1. 2020 – February 1. 2021. The top 3 nominations and overall winner of Årets Bidrag 2021 will be awarded during the launch of Sustainable Brand Index 2021 in Norway on the 18th of March 2021.
The Jury is to be announced
Nominations can consist of an initiative, campaign or product, that has been launched during the past year (2020 – 2021). Please note that initiatives that are still planned to be launched in the future (after February 2021) cannot be nominated. Nominations are systematically evaluated by the jury based on a set of criteria. The criteria for 2021 are:
- Innovation – does the initiative test something new and/or does it challenge existing norms within the industry in which it operates?
- Engagement – does the initiative create consumer engagement and/or does it nudge a more sustainable behaviour?
- Impact – does the initiative have the potential to create lasting positive change?
- Creativity – does the initiative stands out based on its creative execution – e.g. design, branding or communication
More info: https://www.sb-index.com/venture-of-the-year
Send in a nominations for Årets Bidrag 2021 in Norway at